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If you need to promote more than that, use a promotional email format.
Promotional email should focus on a single promotion, such as a single product, a group of related products, or a theme such as a sale.
Promotional emails are usually date driven or they are triggered by specific actions, such as a recent purchase or an inquiry.
When using promotional emails, it's best to put some but not all of the details about the promotion in the email itself.
For example, when a new prospect joins your email list, you may want to set up a sequence that automatically responds with the following four emails: a welcome email thanking the person for joining the email list sent immediately after joining; a follow up email with links to a product catalog, company information, or other helpful resources sent three days after the welcome email; an email newsletter with the best articles and advice sent one week after the follow up email; and a promotional email offering a special discount as a thank you for joining the email list sent two weeks after the email newsletter.
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